Alistair Burton is Managing Director Middle East, Africa and Turkey at Criteo, responsible to building the commercial business and teams across the region. A passionate and commercially minded marketeer with over 18 years experience within AdTech, digital and traditional marketing, media, advertising and digital product development, across UK, Europe and Middle East, Africa and Turkey, having worked client side, agency side, publisher side and various technologies in-between. Excited by tomorrow, in a world where consumer and media trends are continually being redefined.